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Thread: America's Nine Most Damaged Brands

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    America's Nine Most Damaged Brands

    "Highly recognizable brands can be invaluable, but they require constant attention. Their value can rise or fall because of management decisions, changes in the competitive environment, and the beliefs that a brand has aged beyond its useful lifetime. Often, though, the true causes of drops in brand value are folly and arrogance. 24/7 Wall St.ís review of nine brands that were badly damaged recently shows that even the most powerful brand cannot survive horrible decisions."

    Details at 247wallst.com

    9. American Airlines
    8. Nokia
    7. Netflix
    6. Airbus 380
    5. Rush Limbaugh
    4. Greece
    3. New Orleans Saints
    2. Chevy Volt
    1. Keith Olbermann

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    Limpballs is a brand? How funny!!
    You don't have a soul. You are a Soul. You have a body. ~C.S. Lewis

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    Airbus A380 will recover, the failed aircraft (engine replacements) has already made the flight back to Sydney from Singapore to much fanfare and will resume regular flights by the end of the month.

    On the other hand, the Chevy Volt should just be put to rest before it becomes a bigger embarrassment then it already is.

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    I'm surprised about Netflix being on that list. They are advertising heavily here and it seems that more and more people are choosing them as a media alternative due to their pricing vs the high cost of cable/satellite tv.

    Do unto Others as you would have them do unto you



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    Quote Originally Posted by Alpha View Post
    I'm surprised about Netflix being on that list. They are advertising heavily here and it seems that more and more people are choosing them as a media alternative due to their pricing vs the high cost of cable/satellite tv.
    I agree Alpha. I know a number of people here using Netflix for that very reason, and the numbers are growing. So...
    You don't have a soul. You are a Soul. You have a body. ~C.S. Lewis

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    Quote Originally Posted by Judee View Post
    I agree Alpha. I know a number of people here using Netflix for that very reason, and the numbers are growing. So...
    Here on this forum too.

    Netlfix in Canada is not as good as in the US. Personally I wouldn't subscribe because of that, plus almost anything one wants to watch, one can find free in the internet....movies and what's on the tube.

    Do unto Others as you would have them do unto you



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    Netflix had a bad PR move when they tried to split their DVD mail-order business from their streaming service, but god only knows how their "brand" was so damaged by this. They are massive.

    I use netflix and love it. $8/mo they have so much stuff and no commercials.
    proj∑ect
    1. something that is contemplated, devised, or planned; plan; scheme.
    2. a large or major undertaking, especially one involving considerable money, personnel, and equipment.
    3. a specific task of investigation, especially in scholarship.
    4. to propose, contemplate, or plan.
    5. to throw, cast, or impel forward or onward.
    6. to set forth or calculate (some future thing).
    7. to extend or protrude beyond something else.
    8. to use one's voice forcefully enough to be heard at a distance, as in a theater.
    9. to produce a clear impression of one's thoughts, personality, role, etc.

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    Keith Overbite is a brand?
    I pay for the Netflix, James pays for the Hulu+ I guess it's all about convenience....being able to watch what we want to watch, when we want to.
    I still like to buy the DVDs/BluRay but we also like to preview a movie if it's something we haven't seen, before I buy it.

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