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"You Built That Business, But BARACK SAYS NO" - Starship Song Parody
"(I'm Your) Soul and Inspiration" - Righteous Bros. Song Parody
"U Didn't Build That" - MC Hammer Song Parody
Four Little Words
Why the Obama campaign is suddenly so worried.
Excerpted from an article by Kimberley A. Strassel at wsj.com:What's the difference between a calm and cool Barack Obama, and a rattled and worried Barack Obama? Four words, it turns out.
"You didn't build that" is swelling to such heights that it has the president somewhere unprecedented: on defense. Mr. Obama has felt compelled—for the first time in this campaign—to cut an ad in which he directly responds to the criticisms of his now-infamous speech, complaining his opponents took his words "out of context."
That ad follows two separate ones from his campaign attempting damage control. His campaign appearances are now about backpedaling and proclaiming his love for small business. And the Democratic National Committee produced its own panicked memo, which vowed to "turn the page" on Mr. Romney's "out of context . . . BS"—thereby acknowledging that Chicago has lost control of the message.
The Obama campaign has elevated poll-testing and focus-grouping to near-clinical heights, and the results drive the president's every action: his policies, his campaign venues, his targeted demographics, his messaging. That Mr. Obama felt required—teeth-gritted—to address the "you didn't build that" meme means his vaunted focus groups are sounding alarms.
The obsession with tested messages is precisely why the president's rare moments of candor—on free enterprise, on those who "cling to their guns and religion," on the need to "spread the wealth around"—are so revealing. They are a look at the real man.
Mr. Obama has little positive to brag about, and his campaign hinges on keeping negative attention on his opponent. For months, the president's team hammered on Mr. Romney's time at Bain, his Massachusetts tenure, his tax returns. "You didn't build that" shifted the focus to the president, and his decision to respond to the criticisms has only legitimized them and guaranteed they continue.
Republicans are doing their own voter surveys, and they note that Mr. Obama's problem is that his words cause an emotional response, and that they disturb voters in nearly every demographic. It's why Mr. Obama's "out of context" complaints aren't getting traction... The "context" only makes it worse.
This gets to the other reason the Obama campaign is rattled: "You didn't build that" threatens to undermine its own argument against Mr. Romney. Mr. Obama has been running on class warfare and the notion that Mr. Romney is a wealthy one-percenter out of touch with average Americans.
Yet few things better symbolize the average American than a small-business owner. To the extent that Mr. Romney is positioning himself as champion of that little business guy and portraying Mr. Obama as something alien, he could flip the Obama narrative on its head.
Mr. Romney has explained why the president doesn't get it. The next step is to explain why his own tax policies, regulatory proposals, and entitlement plans are the answer for those who actually do the building. The president is on defense. We'll see if Mr. Romney can keep him there.
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